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IMMERGAS IN CHINA INTERVIEW

In 1997, IMMERGAS entered China and brought three series of 13 types of boiler products to Chinese consumers, which changed the traditional heating mode of Chinese consumers. Beijing, as one of the earliest markets for the application of wall hanging furnace products, is also the birthplace of Italian IMMERGAS to open the 1.0 strategy of the Chinese market. In 2003, the company set up a trading company in Beijing, as the main service window of the Chinese market, not only for the promotion of the Chinese market to provide a full range of services, but also play a role in after-sales, logistics functions. Due to development needs, the company established a technical center in Beijing in 2008, and began to develop some marketable products for the consumption characteristics of the Chinese market. In 2019, IMMERGAS Italy invested and built a factory in Changzhou, Jiangsu Province, to realize the "localization" production of products, and opened the Chinese market 2.0 strategy.

In 2017, that is, the 20th year of IMMERGAS Italy entering China, China's wall hanging furnace market ushered in explosive growth, and the launch of the coal to gas policy has made rapid and sufficient science popularization for the application of wall hanging furnace products. For Emma China, relying on imports can no longer meet the rapidly growing market demand, and it is imperative to realize the localization of products and research and development. Also based on this demand, Emma China officially invested and built a factory in Changzhou, Jiangsu Province, in 2018, and in April 2019, Emma's first boiler manufactured by the Chinese factory officially rolled off the assembly line. This marks the beginning of the "localization" production of IMMERGAS wall hanging furnace, so far the Italian IMMEGAS brand localization process has taken a key step.

In the five years of operation of the factory in Changzhou, the environment of the Chinese market is also undergoing important changes, the Chinese government has increased the implementation of environmental protection and energy conservation policies, and the market economy is also making adjustments, which also requires the industry to actively seek change. In recent years, whether enterprises or terminals, there are two growing voices: first, low emissions, more environmentally friendly condensing furnace products; Second, hybrid power represented by the research and development of hydrogen burning technology,IMMERGAS will pay more attention on this field

IMMERGAS IN CHINA INTERVIEW

Post time: Jan-11-2024